[1]
2025. IMPACT OF AI-ENABLED SENTIMENT ANALYSIS ON CONSUMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ). 3, 2 (Apr. 2025), 11–23. DOI:https://doi.org/10.5281/0vccd948.