FROM SCROLLING TO STAYING: THE IMPACT OF SOCIAL MEDIA ADVERTISING FORMATS ON GEN Z BRAND LOYALTY. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 3, p. 6–22, 2025. Disponível em: https://pimrj.org/index.php/pimrj/article/view/112.. Acesso em: 22 mar. 2026.