INFLUENCER ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMER PURCHASING CHOICES: A LITERATURE-BASED INVESTIGATION . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 3.1, p. 114–119, 2025. Disponível em: https://pimrj.org/index.php/pimrj/article/view/130.. Acesso em: 23 sep. 2025.