BEHAVIORAL FINANCE INSIGHTS TO IMPROVE MANAGERIAL DECISION MAKING . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 4, p. 125–135, 2025. DOI: 10.65009/f6wxhk55. Disponível em: https://pimrj.org/index.php/pimrj/article/view/178.. Acesso em: 9 may. 2026.