A COMPARATIVE STUDY OF BRAND LOYALTY FACTORS BETWEEN GENERATION Z AND MILLENNIAL CONSUMERS. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 4, p. 259–273, 2025. Disponível em: https://pimrj.org/index.php/pimrj/article/view/363.. Acesso em: 20 jun. 2026.