MARKETING MIX FRAMEWORKS THAT OPTIMIZE RETENTION RATES AND REDUCE CHURN IN SOFTWARE-AS-A-SERVICE (SAAS) BUSINESSES . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 4, n. 1, p. 275–296, 2026. Disponível em: https://pimrj.org/index.php/pimrj/article/view/368.. Acesso em: 20 jun. 2026.