THE IMPACT OF BUZZ MARKETING ON CONSUMER ENGAGEMENT, BRAND PERCEPTION, AND PURCHASE DECISIONS: A STUDY OF DIGITAL MARKETING STRATEGIES. . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 2, p. 1–10, 2025. DOI: 10.5281/f2k6gp59. Disponível em: https://pimrj.org/index.php/pimrj/article/view/13.. Acesso em: 7 aug. 2025.