IMPACT OF AI-ENABLED SENTIMENT ANALYSIS ON CONSUMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY . Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 2, p. 11–23, 2025. DOI: 10.5281/0vccd948. Disponível em: https://pimrj.org/index.php/pimrj/article/view/14.. Acesso em: 7 aug. 2025.