A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 2, p. 37–43, 2025. DOI: 10.5281/5aw3df69. Disponível em: https://pimrj.org/index.php/pimrj/article/view/16.. Acesso em: 7 aug. 2025.