A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 3, n. 2, p. 37–43, 2025. Disponível em: https://pimrj.org/index.php/pimrj/article/view/16.. Acesso em: 24 sep. 2025.