“THE ROLE OF HALLMARKING IN SHAPING WOMEN’S PURCHASE DECISIONS FOR GOLD JEWELRY: INSIGHTS FROM KARNATAKA ” (2025) Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), 3(2), pp. 44–52. Available at: https://pimrj.org/index.php/pimrj/article/view/17 (Accessed: 24 September 2025).