[1]
“IMPACT OF AI-ENABLED SENTIMENT ANALYSIS ON CONSUMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY ”, Pimrj, vol. 3, no. 2, pp. 11–23, Apr. 2025, Accessed: Mar. 22, 2026. [Online]. Available: https://pimrj.org/index.php/pimrj/article/view/14