“THE IMPACT OF BUZZ MARKETING ON CONSUMER ENGAGEMENT, BRAND PERCEPTION, AND PURCHASE DECISIONS: A STUDY OF DIGITAL MARKETING STRATEGIES. ”. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ) 3, no. 2 (April 1, 2025): 1–10. Accessed August 7, 2025. https://pimrj.org/index.php/pimrj/article/view/13.