MARKETING MIX FRAMEWORKS THAT OPTIMIZE RETENTION RATES AND REDUCE CHURN IN SOFTWARE-AS-A-SERVICE (SAAS) BUSINESSES . Pimrj [Internet]. 2026 Mar. 19 [cited 2026 Jun. 20];4(1):275-96. Available from: https://pimrj.org/index.php/pimrj/article/view/368