ANALYSIS OF CUSTOMER AWARENESS TOWARDS ONLINE SHOPPING AND E PAYMENT
DOI:
https://doi.org/10.65009/f9trvb58Keywords:
online shopping, payment systems, e-payments, e-wallets,,Abstract
Electronic banking or e-banking is the term that describes all transitions takes place among
companies, organizations and individual and their banking institutions. The purpose of this article
is to study the level of Customer Awareness towards online shopping and E-payment in Uttar
Pradesh. This study is based on the descriptive research design. A total of 100 Customers
participated out of 130 Customers in the research conducted using the method whereby participants
answered the standardized questionnaire. The study concludes that most of the customers are
satisfied with E-Payment in certain factors like wide reach, more convenient, time saving and
Alternative choice Payment method. However, there are several barriers identified to the adoption
of this payment method like most of the customers are dissatisfied with security of E-Payment and
network issue. The study recommends that government, e-tailers and the online community
involve in online shopping, could engage more creative awareness on online shopping. Attention
could be paid to mitigating the identified challenges of online shopping experience.
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