STUDY ON THE IMPACT OF AUGMENTED REALITY IN E-COMMERCE: PERCEPTIONS, PREFERENCES, AND CONSUMER BEHAVIOR. Phoenix: International Multidisciplinary Research Journal ( Peer reviewed High Impact Journal ), [S. l.], v. 1, p. 64–73, 2022. DOI: 10.5281/hmqz8336. Disponível em: https://pimrj.org/index.php/pimrj/article/view/56.. Acesso em: 7 aug. 2025.