STUDY ON THE IMPACT OF AUGMENTED REALITY IN E-COMMERCE: PERCEPTIONS, PREFERENCES, AND CONSUMER BEHAVIOR

Authors

  • Nisha, Dr. Shamim Ahmad Author

DOI:

https://doie.org/10.5281/hmqz8336

Keywords:

Augmented Reality (AR), E-commerce, Online Shopping, Consumer Perceptions, Consumer Behavior, AR Impact,,

Abstract

The incorporation of augmented reality (ER) technology into e-commerce has 
transformed online shopping experiences. This investigation examines the correlation between 
augmented reality and internet shopping, concentrating on consumer viewpoints, inclinations, 
and conduct. By means of survey data analysis, it reveals a noteworthy affirmative correlation 
between augmented reality (AR) utilisation and alterations in consumer conduct. Discoveries 
suggest that as enterprises embrace AR in online commerce, customers perceive improved 
virtual encounters, influencing buying choices and engagement. This investigation provides 
valuable perspectives for enterprises to enhance AR tactics and deliver captivating online 
shopping encounters, contributing to the evolving panorama of AR in online commerce. 

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Published

2022-01-12

Issue

Vol. 1 (2022): January-March

Section

Articles

How to Cite

STUDY ON THE IMPACT OF AUGMENTED REALITY IN E-COMMERCE: PERCEPTIONS, PREFERENCES, AND CONSUMER BEHAVIOR. (2022). Phoenix: International Multidisciplinary Research Journal ( Peer Reviewed High Impact Journal ), 1, 64-73. https://doi.org/10.5281/hmqz8336