“A STUDY ON TRUST, QUALITY PERCEPTION, AND BUYING BEHAVIOR OF WOMEN TOWARDS HALLMARKED GOLD JEWELRY IN KARNATAKA ”. Phoenix: International Multidisciplinary Research Journal ( Peer Reviewed High Impact Journal ), vol. 3, no. 2, Apr. 2025, pp. 24-36, https://pimrj.org/index.php/pimrj/article/view/15.