A STUDY OF IMPACT ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE FUNCTIONS ON ORGANIZATIONAL PRODUCTIVITY: WITH IT SECTOR VIEW
Keywords:
Artificial Intelligence, Human Resource Management, Organizational Productivity, SPSS, IT Sector, Statistical Analysis, Digital Transformation, AI Challenges,,Abstract
It has been recognized by many scholars that significant influence can be generated through the suitable
application of artificial intelligence (AI) in HR management which eventually shapes organizational
productivity, particularly within IT sector. The primary data was collected from 120 HR professionals in
different IT firms; using structured questionnaire. Statistical analyses gathered insight and association,
including reliability testing (Cronbach's Alpha), descriptive statistics, Pearson’s correlation, multiple
regression, and factor analysis through the SPSS version 28 software. Results reflect a significant positive
relationship between the adoption of AI-based HR practices, especially in hiring, training, performance
appraisal, and talent management applications within organizations and organizational improvements in
productivity.
