A STUDY ON THE INSTITUTIONAL VALUES AND IMPACT OF INSTITUTIONAL SOCIAL RESPONSIBILTIES ON BRAND EQUITY WITH RESPECT TO HIGHER EDUCATIONAL INSTITUTIONS IN BANGALORE
Keywords:
Institutional Values, Institutional Social Responsibility, Brand Equity, Higher Educational Institutions, Bangalore, Chi-square, Correlation, Regression,,Abstract
The role of higher educational institutions (HEIs) has expanded beyond academic instruction to
include a broader responsibility toward society through Institutional Social Responsibility (ISR). ISR,
as an extension of Corporate Social Responsibility (CSR), reflects the ethical, social, and
environmental commitments of institutions and significantly contributes to shaping institutional values
and enhancing brand equity. This study focuses on understanding the institutional values and the
impact of ISR on brand equity with respect to higher educational institutions in Bangalore. The
objectives of the research are threefold: (1) to distinguish the requirement of regulation of institutional
social responsibility, (2) to assess the effect of ISR on students, instructors, and institutions, and (3) to
analyze the challenges and opportunities for the consolidation of ISR in universities.
A structured questionnaire was administered to a sample of 50 respondents, comprising students,
faculty, and administrators from selected higher educational institutions in Bangalore, chosen through
stratified convenience sampling. Data were analyzed using Chi-square tests to examine associations
between stakeholder roles and regulation requirements, correlation analysis to assess the relationship
between ISR practices and brand equity dimensions, and regression analysis to determine the impact
of ISR and opportunities on institutional brand equity. The findings of the study are expected to
highlight the necessity of regulating ISR in higher education, reveal its influence on stakeholder
perceptions and institutional reputation, and identify both the barriers and opportunities in its
implementation. This research contributes to the limited empirical evidence on ISR in Indian higher
education and offers insights for policymakers and institutional leaders.
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