IMPACT OF GREEN ACCOUNTING ON AGRO-TOURISM BUSINESS SUSTAINABILITY
Keywords:
Keywords: Green Accounting, Agro‑Tourism, Sustainability, Sustainable Tourism,,Abstract
Green accounting has emerged as an important approach for integrating environmental
considerations into business decision‑making and financial reporting. Agro‑tourism businesses rely
heavily on natural resources such as land, water, biodiversity, and rural landscapes. Therefore,
sustainable management of these resources is essential for long‑term business viability. This
research paper examines the impact of green accounting practices on the sustainability of
agro‑tourism businesses. The study is based on secondary data collected from books, research
journals, and academic publications related to environmental accounting and sustainable tourism.
The findings indicate that green accounting helps agro‑tourism enterprises measure environmental
costs, improve resource efficiency, reduce ecological damage, and strengthen business
sustainability. The adoption of green accounting practices also improves transparency, enhances
the reputation of agro‑tourism businesses, and contributes to sustainable rural development.

