E-COMMERCE IN INDIA
Keywords:
E-commerce, Internet, technology, security, cloud computing.,,Abstract
E-commerce stands for electronic commerce where business transactions are carried out using
telecommunication means, mainly by using internet. E-commerce is not only a way to support existing
business operations,butishas bought aparadigm shift in the world fortrading.Growing penetration of
technology and acceptance of idea of virtual shopping has led to derive e- commerce eco-system. With
the deployment of internet connection, 3G and 4G telecommunication services, broadband, laptop,
smartphones, tablets acceptance of e-commerce is increasing. The e-commerce story will surely
witness a new world of digitalization. The objective of this study is to highlight the growth of e
commerce in India, issues in e-commerce, major players in Indian e-commerce market, analysis the
present trends of e-commerce and examines the future of e-commerce in India in terms of challenges
and opportunities. For the purpose of the study secondary data has been used including available
research papers, articles, journals, reports etc.
Therefore, future of e-commerce is tremendous where many new players are entering the market in
different sectors and government is taking various steps to help the traders to expand their horizons
and to protect the basics rights such as privacy, prevention of fraud, intellectual property, etc.
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