A STUDY OF INNOVATIVE RETAIL MARKETING STRATEGIES FOR TRANSFORMING LOW INVOLVEMENT COMMODITIES INTO HIGH INVESTMENT BRANDS

Authors

  • Sanjukta Walvekar Sinhgad Institute of Business Management and Research, Kondhwa Author
  • Dr. Dhananjay Mandlik Dean, Savitribai Phule Pune University Author

Abstract

This study's objective is to discover innovative strategies for retail marketing that can elevate 
low-investment products to the position of high-investment brands. By evaluating pertinent case 
studies and trends in the industry, this study aims to assist retail businesses in improving their 
customers' perceptions of the value of their products and their level of involvement with those 
businesses (Doyle, 2019). The results of this study can provide organizations with a competitive 
advantage in the extremely competitive retail sector. 

Published

2026-03-19

Issue

Vol. 4 No. 1 (2026): January-March 2026

Section

Articles

How to Cite

A STUDY OF INNOVATIVE RETAIL MARKETING STRATEGIES FOR TRANSFORMING LOW INVOLVEMENT COMMODITIES INTO HIGH INVESTMENT BRANDS . (2026). Phoenix: International Multidisciplinary Research Journal ( Peer Reviewed High Impact Journal ), 4(1), 372-384. https://pimrj.org/index.php/pimrj/article/view/415