PURCHASE INTENTIONS BASED ON PRODUCT ATTRIBUTES
DOI:
https://doie.org/10.5281/9w033135Keywords:
Purchase Intentions, Product Attributes, Quality, Price, Brand Reputation, Sustainability, Consumer Decision-Making, Marketing Strategies, Consumer Behavior, Empirical Analysis.,,Abstract
Purchase intentions are critical for businesses to understand, as they directly impact sales and
profitability. This research explores the relationship between product attributes and purchase
intentions, shedding light on the factors that influence consumers' decisions to buy. By analyzing
various product attributes such as quality, price, brand reputation, and sustainability, this study
aims to provide valuable insights for marketers and product developers. Through a comprehensive
review of existing literature and empirical data analysis, we identify key drivers of purchase
intentions and offer recommendations for businesses to enhance their products and marketing
strategies.
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