PERCEPTIONS OF AUGMENTED REALITY IN E-COMMERCE: AN ANALYSIS OF GENDER AND AGE DIFFERENCES
DOI:
https://doie.org/10.5281/d2bz9z90Keywords:
Augmented Reality, E-commerce, Gender Differences, Age Groups, Perceptions, Technology Adoption,,Abstract
Augmented reality (AR) technology has surfaced as a revolutionary tool in the
online retail sector, providing customers with an immersive purchasing encounter. This
research examines how Gender and age impact individuals' perspectives on obstacles and
possibilities associated with implementing augmented reality in online commerce. A specimen
of 600 participants was classified by Gender and age categories, and their perspectives were
examined. The results unveil noteworthy gender-related disparities, with women displaying
more favourable perspectives than men. Furthermore, age-related fluctuations in perceptions
were noted, underscoring the impact of generational disparities. This study enhances
comprehension regarding the impact of population characteristics on shaping consumer
perspectives towards AR in online retail.
