CONSUMER PREFERENCES

Authors

  • Jagjit Singh, Dr. Shamim Ahmed Author

DOI:

https://doie.org/10.5281/w7sg9y78

Keywords:

Consumer preferences, Market dynamics, Business strategies, Product customization, Market research, Data analysis, Technology, Demographics, Consumer behavior, Market trends, Customer demands, Competitive advantage, Product development, Marketing strategies, Consumer satisfaction.,,

Abstract

Consumer preferences play a pivotal role in shaping market dynamics and influencing business 
strategies. Understanding these preferences is essential for companies to tailor their products and 
services to meet customer demands effectively. This abstract provides an overview of consumer 
preferences, highlighting key factors that influence them and their impact on the marketplace. It 
also emphasizes the importance of market research and data analysis in gaining insights into 
consumer preferences. Finally, it touches upon the role of technology and changing demographics 
in shaping consumer preferences in today's fast-paced business environment. 

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Published

2022-03-25

Issue

Vol. 1 (2022): January-March

Section

Articles

How to Cite

CONSUMER PREFERENCES . (2022). Phoenix: International Multidisciplinary Research Journal ( Peer Reviewed High Impact Journal ), 1, 86-93. https://doi.org/10.5281/w7sg9y78