PURCHASE INTENTIONS BASED ON PRODUCT ATTRIBUTES

Abstract

Purchase intentions are critical for businesses to understand, as they directly impact sales and 
profitability. This research explores the relationship between product attributes and purchase 
intentions, shedding light on the factors that influence consumers' decisions to buy. By analyzing 
various product attributes such as quality, price, brand reputation, and sustainability, this study 
aims to provide valuable insights for marketers and product developers. Through a comprehensive 
review of existing literature and empirical data analysis, we identify key drivers of purchase 
intentions and offer recommendations for businesses to enhance their products and marketing 
strategies. 

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