CHANGING TENDENCY OF FOOD HABIT IN RURAL HARYANA: A CASE STUDY OF JIND DISTRICT

Abstract

The food habits of people have been changed according to time and space. Due to 
globalization, urbanization and economic development food habits have been changed rapidly 
in India and from the last two decades food habits of the people have been changed in Haryana. 
The changing life style is one of the major factors of changing food habits. Jind is one of the 
backward district of Haryana, where food habits are changing rapidly, geographically it is 
known as Bangar region (An old alluvial plain where flood water is not accessed) and a large 
section of population is engaged in agricultural activities. In this work, we have evaluated the 
changing nature of food habits of the concerned study area, for which data has been collected 
randomly from comprising a sample of 720 respondents selected from 20 villages of Jind 
district. The alteration has been noted in the daily routine lifestyle of the individuals, due to 
which a gradual change in the food habits has been observed. Changing tendency of food taste 
and food related choices results in rapid increase in the consumption of fast-food items. Along 
with this, increase in income, technological advancements, advertisements and facility of home 
delivery are also some other factors responsible for increasing the consumption graph of 
fastfood materials.  

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