A STUDY ON EVOLUTION OF PROMOTIONAL STRATEGIES IN MANAGEMENT INSTITUTES: A POST- PANDEMIC PERSPECTIVE
Keywords:
Promotional Strategies, Digital Marketing, Higher Education, Student Recruitment, Management Institutes, Post-Pandemic Marketing,,Abstract
The COVID-19 pandemic necessitated a drastic shift in the promotional strategies of management
institutes. Traditional marketing approaches such as print media, physical campus visits, and
education fairs were replaced or supplemented by digital marketing techniques, including social
media engagement, virtual events, search engine optimization (SEO), and personalized email
campaigns. This study explores the evolution of these promotional strategies in management
education before, during, and after the pandemic. It examines the challenges faced by institutions,
the effectiveness of digital marketing strategies, and the impact on student recruitment,
engagement, and institutional branding. The findings offer insights into best practices and future
trends that will shape the marketing of higher education institutions in the post-pandemic world.
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