TO STUDY DIFFERENT CRM PRACTICES USED IN B2B ONLINE MARKETING FOR UNORGANIZED RETAILERS
Keywords:
Customer Relationship Management (CRM), Unorganized Retailers, B2B Online Marketing,,Abstract
The landscape of B2B online marketing is evolving, with unorganized retailers playing a significant
role in shaping the dynamics of this ecosystem. This study aims to delve into the diverse Customer
Relationship Management (CRM) practices employed by businesses engaged in B2B online marketing
to cater to the unique characteristics of unorganized retailers. Unorganized retailers, ranging from
small local enterprises to mid-sized regional players, present distinctive challenges and opportunities
in the digital marketplace. The objectives of this study include exploring customer segmentation,
assessing personalization strategies, analyzing communication channels, understanding data analytics
and insights, evaluating integration with e-commerce platforms, assessing customer support and
service strategies, studying feedback mechanisms, investigating retention strategies, assessing mobile
CRM, and considering legal and ethical considerations. The research aims to provide a comprehensive
understanding of CRM practices tailored for unorganized retailers, offering insights into how
businesses can adapt and innovate in their customer relationship strategies. By uncovering successful
strategies and pinpointing areas for improvement, this study contributes to the knowledge base of B2B
online marketing, fostering innovation and best practices in the realm of CRM for unorganized
retailers.
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