LEGAL COMPLIANCE AND BUSINESS PERFORMANCE IN INDIAN E COMMERCE: A CRITICAL REVIEW AND SYNTHESIS OF REGULATORY, MANAGERIAL, AND PERFORMANCE PERSPECTIVES
Keywords:
E-commerce law; Business performance; Legal compliance; Consumer trust; Digital platforms; India,,Abstract
This review paper examines the relationship between e-commerce laws and the performance
of e-businesses in India through an integrative and interdisciplinary lens. While prior studies
have largely examined legal compliance and business performance as separate domains, this
paper synthesizes regulatory, managerial, and performance-oriented literature to evaluate how
compliance with digital commerce laws influences operational efficiency, consumer trust,
competitiveness, and long-term sustainability. Drawing on Indian statutory frameworks and
empirical performance perspectives, the review highlights that legal compliance functions not
merely as a regulatory obligation but as a strategic enabler of trust and market stability. The
paper also identifies implementation challenges faced by small and medium enterprises and
proposes future research directions to strengthen India’s digital commerce ecosystem.
