USAGE OF SOCIAL MEDIA AMONG THE UNDERGRADUATE STUDENTS
DOI:
https://doi.org/10.65009/bcehdk40Keywords:
Social media Usage, Undergraduate students, Demographic Variables.,,Abstract
Social media has become indispensable in our lives, serving as a crucial platform
for both education and socialization. The aim of the study is to investigate the utilization of
social media by undergraduate students in the Imphal West area of Manipur. To achieve the
study's objective, a descriptive research approach was employed, with a sample of 100
undergraduate students selected via simple random sampling from diverse colleges in Imphal
West District, Manipur. The obtained data were further analyzed using descriptive statistical
techniques. The study revealed that students engaged with social media daily for 2 to 4 hours,
with Instagram as the predominant platform, and that their overall social media usage was
moderate. This study examined the impact of demographic variables.
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