Vol. 3 No. 3 (2025): July -September

Articles

• AN ANALYSIS OF CREDIT FLOW TO MSMES IN INDIA USING SECONDARY DATA

  Rubinabibi Farukh Shaikh, Dr. Farida Rusi Mandviwala (Author)

  1-5

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• FROM SCROLLING TO STAYING: THE IMPACT OF SOCIAL MEDIA ADVERTISING FORMATS ON GEN Z BRAND LOYALTY

  Dr Amol Godge (Author)

  6-22

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• FINFLUENCERS: EXPLORING THE RISE, RISK AND REGULATIONS.

  Dr. Ajit Borde, Dr. Saching Borgave, Dr. Pallavi Chugh (Author)

  23-31

• ANALYSIS OF FACTORS INFLUENCING ONLINE BUYING INTENTIONS TOWARDS APPARELS

  Pallavi Chugh, Dr.Sachin Borgave, Dr.Ajit Borde (Author)

  32-40

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• STATUS OF ADJUSTMENT AMONG THE STUDENTS PURSUING FOUR YEAR UNDER GRADUATE PROGRAMME (NEP 2020)

  Dr. Mamoni Boruah, AnandKhati (Author)

  41-49