ASSESSING THE EFFECT OF DIGITAL TRANSFORMATION ON 3PL ORGANIZATIONAL PERFORMANCE
DOI:
https://doi.org/10.65009/skb8fd53Keywords:
Digital Transformation, 3PL Companies, Organizational Performance, Logistics Technology, Automation, Regression Analysis, Pune City.,,Abstract
Digital transformation has become a critical driver of competitiveness and operational
excellence in Third-Party Logistics (3PL) companies. This study examines the impact of digital
technologies—including automation, analytics, and digital tracking—on organizational
performance within 3PL firms in Pune City. A structured questionnaire was administered to 75
respondents across 25 logistics companies. Quantitative analysis was conducted using SPSS,
including descriptive statistics and regression analysis. Results show that digital transformation
significantly improves operational efficiency, customer satisfaction, and financial performance. The
study highlights the need for increased technology adoption across logistics operations. Findings
also demonstrate strong correlations between digital tools and improved delivery speed and
accuracy. This research contributes to understanding how digital capabilities shape logistics
competitiveness. Implications for practitioners and future research are also discussed.
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