Vol. 3 No. 2 (2025): April-June

Articles

• THE IMPACT OF BUZZ MARKETING ON CONSUMER ENGAGEMENT, BRAND PERCEPTION, AND PURCHASE DECISIONS: A STUDY OF DIGITAL MARKETING STRATEGIES.

  Dr. Umesh .Balkrishna. Nath, Prof. Ashwini .Sanjay. Nikam (Author)

  1-10

  • PDF

• IMPACT OF AI-ENABLED SENTIMENT ANALYSIS ON CONSUMER ENGAGEMENT AND BRAND LOYALTY: A STUDY OF SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY

  Dr.Shrikant B.Jagtap (Author)

  11-23

  • PDF

• A STUDY ON TRUST, QUALITY PERCEPTION, AND BUYING BEHAVIOR OF WOMEN TOWARDS HALLMARKED GOLD JEWELRY IN KARNATAKA

  Mahesha C, Dr R. Mahesh (Author)

  24-36

  • PDF

• A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS

  Manish Kasbekar, Dr. Rajesh Gawali (Author)

  37-43

  • PDF

• THE ROLE OF HALLMARKING IN SHAPING WOMEN'S PURCHASE DECISIONS FOR GOLD JEWELRY: INSIGHTS FROM KARNATAKA

  Mahesha C, Dr R. Mahesh (Author)

  44-52

  • PDF

• INEQUAL EDUCATION INVESTMENT IN KARNATAKA: A DISTRICT-LEVEL STUDY WITH FOCUS ON UTTARA KARNATAKA (2011–2018)

  Dattatri Hanmanth, Prof. V.B Annigeri (Author)

  53-59

  • PDF

• THE IMPACT OF COVID 19 PANDEMIC ON THE WOMEN VENDORS: A CASE STUDY OF PUNE, MAHARASHTRA

  Dr. Sangeeta Shinde, Mohini Kumbhare (Author)

  60-68

  • PDF

• EVALUATING THE EFFECTIVENESS OF MICROCREDIT PRACTICES BY SMALL FINANCE BANKS: A PERFORMANCE‑BASED STUDY OF MICRO AND SMALL ENTERPRISES IN AUTOMOBILE ANCILLARY UNITS

  Devaki Hemant Bhise, Dr. Vijayalakshmi Srinivas (Author)

  69-82

  • PDF

• ROLE OF SOCIAL MEDIA INFLUENCERS IN TALENT MANAGEMENT

  Dr. Mihika Kulkarni, Aparna Shastri, Mr. Vivekanand Gaikwad (Author)

  83-94

  • PDF

• CREDIT ACCESSIBILITY AND FLORICULTURE SUSTAINABILITY: AN ECONOMETRIC ANALYSIS OF CHIKKABALLAPUR DISTRICT, KARNATAKA.

  Amrutha R.A, Dr.Sanganagouda Patil (Author)

  95-101

  • PDF

• BEYOND MATERIAL NEEDS EXPLORING THE ROLE OF SPIRITUAL VALUES IN POVERTY ALLEVIATION; A STUDY OF SATHYA SAI INSTITUTIONS CHIKKABALLAPUR, KARNATAKA.

  Mohan Kumar K.M, Dr.Sanganagouda Patil (Author)

  102-108

  • PDF

• WATER RESOURCE MANAGEMENT AND PROJECTED DEMANDS IN KARNATAKA: AN ANALYSIS OF SECTORAL DEMANDS AND SURFACE WATER AVAILABILITY.

  Dr.Nagendra Swamy R B (Author)

  109-116

  • PDF

• IMPACT OF CLIMATE CHANGE ON AGRO-CLIMATIC ZONES OF KARNATAKA: A COMPARATIVE STUDY OF DROUGHT VULNERABILITY

  Dr.Nagendra Swamy R B (Author)

  117-125

  • PDF